Create A Lookalike Audience On Facebook To Increase Sales



Facebook now lets you create Facebook Lookalike Audiences based on customer lifetime value. Because Lookalike audiences are so large, there's a good chance that the same Facebook users will be in several different audiences, and you don't want to unintentionally target the same user with more than one campaign or you'll end up bidding against yourself.

Furthermore, excavation happens from Facebook advertising, as well as other marketing efforts (e.g. Google advertising), so long as Facebook has data on which users have the app installed. Depending on the complexities of your business, you may want to continue making more elaborate audiences based on combinations of page visits (or lack thereof).

Rick uses these different custom and lookalike audiences in his business. If you're anything like me, you constantly, almost obsessively refresh the Facebook ads manager to see if your average ad costs have gone up at any given moment of your campaign. What's more, app installs that we acquired through lookalike ads made up for 73% of the total app installs we acquired as part of the campaign.

Once you provide the data you want to create lookalike audience with, Facebook analyzes their profiles and identifies parallel users based on similarities. In your Facebook Ads Manager, select the Audiences tab and upload your list as a Customer List. This'll allow you to use lookalike audiences from different sources, increasing the overall reach and scalability of your campaigns.

As you can imagine, Facebook lookalike audiences are a powerful tool when utilised to drive additional revenue; especially during key trading periods such as Christmas (and beyond). And if that wasn't enough, recent Bain & Company research shows that repeat customers are cheaper to acquire and are likely to spend more on their second, third and ongoing visits.

Lookalike percentages produce the same sized lookalike audiences, regardless of the size of the seed audience. If you need help setting up lookalike campaigns or any kind of PPC campaign, call the experts at Optimum7 Our team will be able to assist you with any of your needs.

This type of audience can be really helpful in the case that your e-shop lacks traffic volume and also will help you maximize your campaign's performance since these people are more likely to convert. Once any of our products achieves 500 add to carts, meaning a product has literally been added to 500 customer shopping carts, we then create our lookalike audience based on the already created Add to Cart audience.

Rick's recommendation for how to select the audience size percentage has changed over the past year. Lookalike audiences based on existing or previous customers can be incredibly effective. Percentage of Time on Site - Facebook still doesn't let you set an actual time on site to segment an audience, but it will let you select a percentage.

I call these audience stacks” because we're going to stack up interests on top of each other in layers and use different types of targeting alongside them. Because, 1% of, say, a website custom audience is different from a customer list you get from your CRM.

Of course, this relies heavily on goals you're trying to aiming at. Fortunately, your targeted audience represents similar groups to your current prospects, so you can easily foresee how they are going to resonate with a given asset. For e-commerce customers, we recommend starting with the default 30 Purchase view, and using the default segment purchase_30 segment 4 — your users who are most likely to make a purchase in the next 30 days.

If you work in an industry that doesn't require you to produce a ton of online content, for example plumbing, you might be better off with Google Similar Audiences since most customers look for plumbing services through Google. Facebook ad campaign gives you an option to create lookalike audiences from custom audiences.

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